Production

I have had so much fun working as a producer. I have handled budgets anywhere from $5,000 - $50,000. And I have loved strategizing the budget, finding the best talent, crew, set designers, prop masters, hair and makeup artists, and so much more! On lower budget shoot I even did the entire set design! The yellow living room set above was created by me! It took a few weeks of shopping and painting but I am so proud with how it turned out! As a photographer and creative director, it felt natural to think of the talent, the locations, the props, and the set design for each an every project! I love organizing shoot days and making sure we are a prepared as possible! Below are just a few of my favorite commercials I have produced!

Halloween Costumes.com

This shoot was so much fun to work on because the brand is amazing! I had so much fun finding a diverse cast to showcase the wide variety of costumes. I was very proud of our shoot days, we had two 10hr days with about 4 costume changes each day and lots of people on set. And even with all the variables the shoot day was incredibly successful!

Ruvi

This shoot was a lot of fun, it required a few location changes each day which made it a great challenge. And we wanted to create a modular script so the client could test the different sales messaging in each section of the script! Our client loved their video and has had great success in their testing variations.

Big Blanket

This brand has been one of my favorites to work with, their product is amazing. We wanted to create brand awareness and had the idea to create a monochromatic yellow living room! And as I mentioned above I hand painted every piece of furniture on the set, and a few others not seen!

Snap Supplements

This client wanted to highlight the natural ingredients in their products, so we created an entire jungle in a studio! I worked closely with our set designer to make sure the set was perfect. And also went through many auditions to pick the best spokesperson for this ad. And yes the cleanup took forever!